parotia water house ‘expected to open in 2017’

CREDIT
CREATIVE DIRECTOR : JIWON BAIK, YOUNJIN JEONG
BRAND IDENTITY DEVELOPMENT : UDO LEE, MINJEONG CHOI
BRAND NAMING :UDO LEE, MINJEONG CHOI
BRAND IDENTITY DESIGN :MINJEONG CHOi
Architecture design : JUNGSIC KWON, JIHAE OCK
INTERIOR DESIGN : JINYOUNG YooN, DONHEE YOON

 


“Sanctuary of Day Drinking”

PAROTIA WATER HOUSE is a party resort where people experience unique lifestyle and diverse culture. PAROTIA WATER HOUSE presents splendor day surrounded in the beauty of nature with unforgettable relaxation and ecstatic rush.

[BRAND IDENTITY]

PAROTIA WATER HOUSE symbolizes the midpoint of flow where people share extraordinary experience and create new culture together with diverse people in freedom out of daily life. 


[BRAND NAMING]

‘Parotia’ is known as a colorful bird in the bird-of-paradise, they perform ballerina-like dances and spread our their “skirt” on their own stage. PAROTIA WATER HOUSE is a heavenly paradise with comforts, freedom and unforgettable unique experience.


[BRAND STRATEGY]

PAROTIA WATER HOUSE aims to become a place of freedom where people enjoy as who they are. The place is full of young energy where they find their paradise with chilling atmosphere of pool party during the day, and EDM party with ecstatic rush during the night.

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[BRAND VISUAL MOTIF]

 

 


[BRAND COLOR]


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[APPLICATION]