Artisanal Roasted Coffee


bracket

CREDIT
CREATIVE DIRECTOR : JIWON BAIK, YOUNJIN JEONG 
BRAND IDENTITY DEVELOPMENT : URBANTAINER + META DESIGN
BRAND NAMING : URBANTAINER + LAB BRAND
BRAND IDENTITY DESIGN : MINJEONG CHOI,YEJee LEE
INTERIOR DESIGN : DONGwook kim, jinyoung yoon, mijeong park, yongmin mun, HYUNWOO Sa, sungeun cho
MOTION GRAPHIC : URBANTAINER + PIVOTE STUDIO

 


[BRAND DEVELOPMENT]

Bracket cafe is a new culture platform and a space for experiencing authentic specialty coffee. The brand is designed to lay a new standard out in quality and originality, also offer variety of activities and education as a leader of trendy coffee culture in local community.

[BRAND IDENTITY DESIGN AND NAMING]
“BRACKET”, PIONEER OF AUTHENTIC COFFEE CUTURE IN CHINA

The pioneer introduces ‘Sanctuary of Soulful Coffee’.
The pioneer leads to the journey to explore richness of real coffee culture in China.
A brand to experience real taste of coffee, and to spread the true knowledge of coffee.
Fill in your own bracket of coffee, with Bracket’s finest selection of high quality coffee.

“BRACKET” describes a coffee place for people to get connected. in english, this word also refers to a group of people. e.g. high income bracket, middle class bracket, etc.


LOGO PROCESS AND SYMBOL 
COLOR SYSTEM

 [DESIGN STRATEGY]

[INTERIOR DESIGN]

We plan to reproduce BRACKET narrative into the space which will be the overall process of providing a cup of coffee that people can’t easily miss out, by exposing how  BRACKET deals with coffee process in its own way as much as possible.

 

[VISUAL SYSTEM DESIGN AND MARKETING COLLATERAL] 

The visual system design are a natural continuation of the brand logo and therefore provide a consistent brand image. All BRACKET’S visual system design is based on the brand identity and logo, and its basic elements that can be flexibly expanded.