bracket ‘expected to open in 2017’

CREDIT
CREATIVE DIRECTOR : JIWON BAIK, YOUNJIN JEONG 
BRAND IDENTITY DEVELOPMENT : URBANTAINER + META DESIGN
BRAND NAMING : URBANTAINER + LAB BRAND
BRAND IDENTITY DESIGN : MINJEONG CHOI,YEJee LEE
INTERIOR DESIGN : DONGwook kim, jinyoung yoon, mijeong park, yongmin mun, sungeun cho
MOTION GRAPHIC : URBANTAINER + PIVOTE STUDIO

 


[BRACKET]

Bracket cafe is a new culture platform and a space for experiencing authentic specialty coffee. The brand is designed to lay a new standard out in quality and originality, also offer variety of activities and education as a leader of trendy coffee culture in local community.

DESIGN STRATEGY

Bracket cafe is stand for community where people share diverse story and connect value through specialty coffee. Moreover, bracket embraces new born experience and story within local community.


“BRACKET” describes a coffee place for people to get connected. in english, this word also refers to a group of people. e.g. high income bracket, middle class bracket, etc.