adidas


adidas “Boost Energy Lab”

Concept

With the launch of the Boost™ running shoe, we and adidas created the ‘Boost™ Energy Lab’ experience space in the adidas flagship store in Myeondong, open to visitors for two months starting from August 13. Following the much acclaimed ‘Springblade Innovation Lab’, we brought together graphic design, light installations and enhanced experience touch points in an overall concept direction to create a unified brand experience.