adidas ‘SuperstarㅣHall of Fame’


CREDIT
CREATIVE DIRECTOR : YOUNJIN JEONG, JINYOUNG YOON
SPACE DESIGN TEAM :  SUJUNG LEE, donhee yoon
BRAND DESIGN : MINJEONG CHOI
OPERATOR : INNOVER

 

The Target

The design concept aims at bringing out the sneaker’s essence, which is expressed in the campaign’s slogan “Superstar is not what you think it is”.

 

In order to capture the essence, URBANTAINER’s design team decided to maintain as much of the space’s original character as possible. Materials like diamond mesh wire, rhombus steel panels, metal pipes, straps, hot rolled steel sheets and old wood create a refined yet raw environment with a natural flow between emptiness and fullness.The goal was to create an experience space that highlights superstar’s deep involvement and evolution in the heart of popular culture.

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