adidas Springblade


adidas Springblade ‘Innovation Lab’

outline

To promote the launch of the adidas "Springblade" running shoe in Korea, we designed the pop-up "Innovation Lab" at the adidas Myeong-dong flagship store.

Courtesy of © URBANTAINER

concept

With the concept of futuristic, vis-tech and explosive energy, we provided enhanced brand experiences with the integrated technology approach and interactive design elements.

Courtesy of © URBANTAINER

reputation

The project received attention for the fact that URBANTAINER and adidas did not limit themselves to mere space design, but provided enhanced experiences through smoothly integrated conceptual contents, forms, and interactive design elements.

Courtesy of © URBANTAINER