For the release of the 2015 Spring/Summer adidas Climachill line, adidas and URBANTAINER developed the “adidas Climachill Innovation Lab” in Myeongdong, Seoul, which provides customers the opportunity to experience the new products. The design concept of the store presents the characteristics of Climachill, summed up in the slogan “MAXIMUM COOLING”. The aim was to promote the launch of Climachill by communicating its brand with customers through emotional visualisation and experiential design.
In the experience zone, customers can explore the sensation of extreme cooling with different toolkits through their visual and tactile senses. The center point of the experience zone is the MAXIMUM COOLING tower, which demonstrates the extreme permeability of the thread by changing colours influenced by body temperature. With the infinity wall, a set up of mirrors creating the impression of endless space, and reflective aluminium spheres, the design team realised an abstract visual representation of the sensation of unlimited maximum cooling.