CREATIVE DIRECTOR : YOUNJIN JEONG
SPACE DESIGN TEAM : jinyoung yoon, soyeon song
BRAND DESIGN : MINJEONG CHOI
interactive design : viktography
For the release of the 2015 Spring/Summer adidas Climachill line, adidas and URBANTAINER developed the “adidas Climachill Innovation Lab” in Myeongdong, Seoul, which provides customers the opportunity to experience the new products. The design concept of the store presents the characteristics of Climachill, summed up in the slogan “MAXIMUM COOLING”. The aim was to promote the launch of Climachill by communicating its brand with customers through emotional visualisation and experiential design.