In 2009, URBANTAINER started out with the mission to fill a gap in Seoul’s design scene. Fueled by the concept of design as a weapon for infusing the city with a new kind of creative energy, the studio soon became an integral part of the emerging EDM club scene, early viral marketing campaigns and the steady rise of modular architecture. URBANTAINER has two main centers of gravity, ESB (Entertainment Space Branding) and MAP (Modular Architecture Platform). The ESB team is responsible for the company’s award winning pop-up shops and some of Seoul’s most successful EDM clubs. The MAP team specialises in modular architecture based on ISO container frame modules. In all of URBANTAINER’s projects business thinking, constant R&D and a deep design sense for vibrant urban spaces come together to turn great ideas into amazing, real spaces.